The first advantage is that it greatly reduces possibilities of invalid click activity (click bombing ). As a result each guest who sees the ads is 100% comes from organic source i.e. organic traffic and not direct traffic.
The second advantage is it helps to raise the CPC (cost per click). Trust me, if you are obtaining CPC between 0.05 to 0.08, then it will soon touch to 0.15 or above. If you show ads solely to search engine guests. It is the result of web organic traffic read the ads. Google shows the ads according to user’s search queries and their interests.
How To Show Ads Only To Search Engine Visitors on WordPress Blog
Ad Injection Plugin
Ad Injection is a nice plugin for WordPress. It will assist you solve all problems with ad placements. Additionally you can also limit ads by referrer, this feature helps to point out ads solely to search engine guests. You can download the plugin from following link.
Download Ad Injection Plugin
FAQ- Ad Injection
After installation, head to Settings > Ad Injection. Turn On Ads. And place the advertisement code within the desired position like Sidebar Ad, Bottom Ad, etc. All the information is on plugin page itself.
Setting up Ad Restrictions
Once you done with configuring the Ads. Click on Ad Insert Mode / Dynamic Restrictions Tab. Here you will find the screenshot shown below.
Just choose the option ‘Only show ads to visitors from these websites‘. and click on save changes. That’s it now Ad Injection is going to show ads to only search engine referrer. You can also block anyone with ip information
Additionally, add your required websites here. as an example, if i would like guests from facebook , twitter, any site to see my google ads. I’ll add .facebook., .twitter., .any site. (started and ended by dot and separated by comma). You can also refer above screenshot.
SYNTAX: (DOT)SITENAME1(DOT), (DOT)SITENAME2(DOT), ….So On ( Space after each comma)
Example: .google., .bing., .yahoo.,…..
That’s all. I hope you enjoyed reading if you any doubt let us know via comment section. I suugest you show ads only to search engine visitors. Thanks.