What Does Domain Authority Mean?
The website’s authority (root domains, total links,moz trust, etc) this is called Domain Authority and this is used to compare one site to another to see which is performing better within the search engine results (SERP’s). However to calculate a websites Domain Authority is not a simple calculation and one we do not suggest you try to work out howeverthis is a very important statistic to be aware of and track the performance. It is abbreviated as DA.
IMPORTANT THINGS REGARDING DOMAIN AUTHORITY (DA)
1. How to score Domain Authority(DA)
DA is calculated on a logarithmic scale that ranges from 0-100 points. Due to this range it is far more challenging to increase your Domain Authority score from 70 to 80 pints that it would be to grow from 20 to 30 points.
2. Measuring Domain Authority(DA) against Page Authority(PA)
In simple terms, Domain Authority measures the predictive ranking strength of the entire domains and sub domains. Page Authority will measure the strength of each individual page.
3. How to define Domain Authority in a technical sense
We calculate DA for how successful a domain name is likely to rank in the search engine results. It uses a machine learning model to search for an algorithm that best correlates with search rankings across thousands of search results. Both Page Authority and Domain Authority are best used as comparative measures when gathering research data in search engine results and determining which website pages could be more powerful and important link profiles than other pages.
4. Use SEO Ethically
DA is more difficult to directly influence than other SEO metrics. The reason for this is because it consists of an aggregate of metrics. These measures each have an impact on the score. When ranking a website, Google will take into account many different factors so a metric that tries to calculate it must incorporate other factors as well which is why Domain Authority is more difficult to influence deliberately.
Example: Never do spammy backlinks,dont stuff keywords, etc to rank top. If you do so, google will break your leg
5. What Is My Domain Authority?
You can find DA by domain authority checker on many different websites and SEO tools however I would suggest just use the one so your statics and reporting are a constant.As I told the site earlier where you can check DA.
STAY TUNED! Next article will unveil secret about How to Improve Domain Authority?