This debate has been going on for a long time now. Let’s look into what exactly PageRank is and then we will go in deep to find out whether it is still relevant or not! Page Rank is the score that every webpage gets depending on the quality and quantity of the links. You will get a score ranging from 0-10 where the lowest score is zero and evidently the top score being 10. If you are new then most likely you will get N/A on the scorecard until the time you get some updates on PageRank.
PageRank scores and its effects
If you have a low PageRank score that is PR 1 or PR 2 then it is most likely that Google will crawl your page every 2-3 weeks as compared to the higher PageRank like PR8 or PR 9 which gets crawled almost every day. When you are getting the links from any site, then PageRank will determine how good or bad it is depending on the PageRank. So the next time when you are getting any links from the sites make sure that you get high PageRank back links as it will be of some help to you in building quality links.
PageRank is losing out its importance
Initially PageRank was considered as one of the main factors in the Google’s PageRank algorithm and it helped in determining the site’s importance too. But with each passing day the importance of the PageRank started decreasing as Google gave more brownie points to other factors. Since the time Google has started to hunt down the spammers and bring out the original and the best sites for the users PageRank started losing its charm. You can flaunt your PageRank only if it is more than PR 5 otherwise it seems that it doesn’t earn you any extra point for that.
PageRank v/s other metrics
Nowadays there are loads of changes happening in the Google algorithm and they have shifted their focus on various factors other than PageRank. You can ask any SEO expert and they will point out content as the most important factor in deciding the fate of your website. Then it is seen that how fast your website operates and the number of quality links you generated. All these factors are considered to be the deciding factor for getting a higher search engine ranking. So it is quite obvious that websites with PR 1 or PR 0 gaining more traffic and having higher authority than websites with PR 8 or PR 7. The most interesting part is that these are not assumptions, but are actual facts that many users have experienced themselves. This might be the reason that many users have given up on increasing their PageRank as they don’t find it meaningful to waste their time on something which doesn’t even get counted. Instead, they have started investing time in improving their contents, website speed and making the user interface simple to use for their viewers.
PageRank is not totally useless but yes definitely it has lost out to other metrics as Google itself is concentrating on various other factors. There are some who still make a point to know how their page is faring and what rank they hold but mostly people are not interested in it anymore.